HubSpot AI Pricing
All plans and pricing as of 2026-04-17
Free tier available5 plansBelow average value score (5/10)
Most Popular
Marketing Hub Starter
$20/month
- ✓Email marketing
- ✓AI content assistant
- ✓Landing pages
- ✓Forms
Marketing Hub Professional
$890/month
- ✓Full AI features
- ✓Predictive lead scoring
- ✓AI-powered reporting
- ✓Campaign automation
- ✓SEO tools
Breeze Customer Agent (outcome-based, effective 2026-04-14)
$0.50/per resolved conversation
- ✓Pay only when Breeze actually resolves a customer support ticket
- ✓Replaced prior per-conversation flat rate of $1.00
- ✓Part of HubSpot's 2026 pivot to outcome-based AI pricing
Breeze Prospecting Agent (outcome-based)
$1/per qualified lead
- ✓Pay only when Breeze produces a qualified lead matching your ICP
- ✓Replaced prior monthly per-contact model
- ✓Effective 2026-04-14
Is HubSpot AI Worth the Price?
D
Value Score: 5/10
Overall Score: 6.5/10 · Mid-size marketing teams already on HubSpot who want to speed up content creation and lead management.
HubSpot's AI features are genuinely useful if you're already paying for the Professional tier. The lead scoring and reporting AI are the real standouts. But the massive price jump to access most features, combined with mediocre content generation quality, makes this a tough sell unless HubSpot is already your marketing hub. The AI is a nice addition to HubSpot -- it's not a reason to buy HubSpot.
The Tier List Tuesday
Weekly newsletter: tier movers, new entrants, and the VS of the week. Built from our daily AI-tool sweeps. No spam, unsubscribe anytime.
How HubSpot AI Pricing Compares
| Tool | Free Tier | Starting Price | Value Score | Overall |
|---|---|---|---|---|
| HubSpot AI(this tool) | Yes | $0 | 5/10 | 6.5 |
| Synthesia | Yes | $0 | 6/10 | 7.5 |